Why TV?
Often businesses think they are too small for TV advertising, or that the cost is way too high.
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Recent developments in TV technology have radically changed delivery allowing for a much more targeted approach.
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Now you can choose your TV audience with much more precision and play your ad to a sector that is more likely to engage with your brand.
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Better still, the TV effect gives your business a quantum leap in how it is perceived.
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TV IS
TRUSTED
Trust is a key driver to create sales. In the UK, TV advertising is by far the most trusted way to get you message across; second only to personal recommendations
Source: TV/Ad Nation, 2016, Ipsos Connect/Thinkbox, adults 15+
Question: ‘In which, if any, of the following places are you most likely to find advertising that you trust?
TV GETS TO MORE PEOPLE
When it comes to 'reach' no other media goes further than TV.
Source: IPA TouchPoints, 2016 - 2020. BARB, 2016 – 2020, reach 3min+
TV IS GREAT VALUE
Starting at around 0.5p per view. TV is very cost effective.
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Pay per click (PPC) can be more than 100 times more expensive per click compared to TV advertising
Source: www.vertical-leap.uk
